Increase the supply, replenishment, “ice pier pier” pre-sale plan
Thanks to the strength of the Winter Olympics, the mascot “Ice Dwen Dwen” has appeared in the past few days.The reporter learned that with the end of the Spring Festival holiday, commodity supply is expected to gradually improve.In the morning of the 7th, the reporter saw in the official flagship store of the Olympic Cat, a batch of “ice dun dun” will be re-on-line in the store today, open many rounds of sales, more Olympic peripheral products will also be on-line.”One minute it says it’s available, the next it says it’s sold out.”With the opening of the Beijing Winter Olympics, the mascot “Bing Dwen Dwen” has gone viral.On February 4, bingdun Dun handwork was launched in 15 minutes, and 5,000 of them were wiped out.The excitement of the Winter Olympics is never limited to the venues.Ahead of the Opening of the Beijing Winter Olympics, bing Dwen Dwen has won athletes and netizens around the world with its charmed appearance.On Weibo, Bing Dwen dwen dominated the list of hot search, e-commerce platforms appeared “yidun difficult to find” situation.Many Weibo users left online messages expressing their love for bing Dwen Dwen and asking the authorities to replenish the product as soon as possible.And in the offline flagship stores of official licensed goods, citizens also favor “dream love pier”.On February 6, the flagship store of official licensed goods in Shichahai saw a wave of citizens come into the store every few minutes, and every one of them asked if there were any “Bing Dwen Dwen” plush toys available. Many of them were disappointed when they got a negative answer.On February 7, the first working day of the Year of the Tiger, people in wangfujing gongmei Building have been queuing up since the night before to buy licensed goods for the Winter Olympics, and many of them are running to bing Dwen Dwen.”Are there any more ‘Ice Dadden dadden’ blind boxes?””The blind box is gone for the time being, but you can have a look at the opening ceremony torch commemorative medallion, which is not expensive and also has the significance of collection.”Bai Yanyan, the manager of the winter Olympics flagship store, receives thousands of such inquiries every day on average.At the south gate of the shopping mall, the staff uninterrupts the unloading and handling of goods, with hundreds of boxes every day.After closing at 10 p.m., restocking, restocking…The enthusiasm of the public to welcome the Winter Olympics is high, and the sale of licensed goods has also ushered in a wave of peak.”Yesterday, the queue went all the way from Gongmei Building to Goldfish Hutong macau Center.So we opened earlier, and we increased our collection staff to speed things up.In the store, we also adjusted the placement of goods, rationally arranged the personnel to move the line and speed up the flow.”According to reports, since February 3, the flagship store receives nearly 10,000 customers every day.Due to the large number of people queuing outside the store, the flow restriction measures were taken to enter the store, and the time for every 100 people to enter the store was about one hour.At the same time, in view of the “Bing Dwen Dwen” plush toy daily arrival quantity is limited, the current limit per person 1.In order to keep out the cold for the queuing citizens, the flagship store gave out ginger soup and warm baby water for free from time to time.In addition to enhancing security measures and sending more security personnel to maintain the order of the scene, a number of logistics personnel were also arranged to assist in guiding the team and calming down the emotions. Meanwhile, special personnel were arranged to communicate online on platforms such as Dianping in a timely manner to answer and reply the comments and inquiries of netizens.The buying spree of “Bing Dwen Dwen” reflects everyone’s enthusiasm and wishes for the Beijing Winter Olympics.Zhao Weidong, spokesman for the Beijing Organizing Committee for the Winter Olympics, said at a regular press conference that the supply was insufficient to cope with the sudden outbreak of “Bing Dwen Dwen” due to the Spring Festival holiday and other reasons. Relevant departments are stepping up coordination to increase supply.”We have been contacting all the manufacturers and actively allocating supplies. Supply is expected to improve after the holiday and the products will continue to come to the market.”Winter Olympics flagship store also said the store will continue to operate after the end of the Winter Olympics, “at least the first half of the year will continue to open,” advised the public not to crowd, wrong peak purchase.At the same time, do not buy licensed goods from “scalpers” at a high price, do not believe the price hype, rational consumption.On the morning of July 7, the official Tmall store of the Olympic Games released the latest release preview information, “Bing Dwen Dwen” hand will be on the shelves today three times for pre-sale, a total of 6,000 shelves, each ID limit 2 pieces;”Bing Dwen Dwen” key chain will also be on sale for three times today, a total of 3000 pieces.Ali also revealed that there will be a number of Olympic Games peripheral products in The new tmall.(source: Beijing Daily client) For more exciting content, please download “Wuhan” client in each major application market.